Our Mission, Vision and Values



At JJ Foodservice, we care about offering quality food and exceptional service. That's why when you shop with us, you can enjoy amazing ingredients, exclusive products, and a friendly team that cares. Our mission is to make it easy for everyone to enjoy chef quality ingredients.



Consistently Good Quality
 
We're proud to offer product quality that you can rely on, and consistency that helps to keep dishes tasting great, every time. Getting our products to customers, quickly, is our number one priority. Which is why our branches are open every day for collection. And, we offer fast, online ordering, for collection or delivery.
 




Our Vision
 
Our business was started by a former restauranteur, Mustafa Kiamil, who made it his mission to improve the quality of wholesale food and service. More than 35 years later, that passion for food still runs strong throughout our business.
 
Our team is made up of fanatical foodies, who care about offering the best customer experience. That's why we travel the UK and the globe to source quality ingredients, to develop our amazing product range to the highest quality standards.



Mission Vision Values



First Choice in Sustainable Foodservice
 
Powered by solar energy, electric warehouse vehicles, biodegradable solutions and a team actively involved in charitable initiatives, we are working towards making sure we will be here to support caterers for many generations to come.
 
Our vision is to be the first choice in sustainable foodservice and make a positive impact on people, communities and the environment that we work in.
 




 
 
Our Values
 
From purchasing and marketing, to warehouse and transport, it's our friendly team who help us to achieve our daily mission and long-term vision to be the first choice in foodservice.
 
We are dedicated to creating a positive and supportive work environment, where everyone can grow and succeed. We welcome a positive attitude over ability, and we are are highly motivated, so get ready to step on a rocket when you join the JJ Family.






Positive attitude over ability
 
Supporting inclusion, we encourage everyone to bring their unique perspective and ideas to the business, helping us to always be adapting and relevant in our approach.
 
Together, we are committed to delivering exceptional service and driving innovation in everything we do. Our JJ Family, which includes customers, suppliers and colleagues, are loyal to each other and shaping the future of our business.