JJ Supports Sustainable Sourcing with Super Crisp Chip Re-Launch
Updated: 26 February, 2024
JJ Supports Sustainable Sourcing with Super Crisp Chip Re-Launch
Updated: 26 February, 2024
National wholesaler JJ Food Service has launched a marketing campaign to highlight the sustainable farming methods used to source its range of gluten-free Super Crisp Chips.
A new YouTube video (view it here) has been produced to highlight the key selling points of the own-label chip range – together with social media, digital and print marketing.
The Super Crisp Chip family consists of seven different size and shape variants – from extra thin (CHP139) to chunky cut (CHP140). The chips are prepared with sunflower oil in a gluten free environment. This autumn a new Sweet Potato variant was launched (CHP154).
A special coating gives the chips a unique crispy crunch and helps them to retain heat for longer. This year, JJ Food Service sold a record of one million cases of the crispy spuds.
Group General Manager for JJ, Terry Larkin, said: “Our team ventured to Belgium to learn how the potatoes are sourced. We wanted to share the fantastic story with our customers. Whether you’re a pub, takeaway, café or fish and chip shop – we have a cut to suit every menu”
Super Crisp Chips are available across all JJ branches in cases of 4 x 2.27kg – buy them here.
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Supports Sustainable Sourcing with Super Crisp Chip Re-Launch","slug":"jj-supports-sustainable-sourcing-with-super-crisp-chip-re-launch","content":"\u003Cdiv class=\"BlogPagestyle__MainTitle-sc-p8c0ar-5 bfXaHl\"\u003EJJ Supports Sustainable Sourcing with Super Crisp Chip Re-Launch\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogPagestyle__PostBar-sc-p8c0ar-11 dKTAOx\"\u003EUpdated: 26 February, 2024\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__BlogImageWrapper-sc-16ju1i0-6 iIsBHP\"\u003E\u003Cimg height=\"576px\" width=\"1024px\" src=\"https:\u002F\u002Fstatic.wixstatic.com\u002Fmedia\u002F85a259_b497ea6538344efb96cac5fd8968f68b~mv2.jpg\u002Fv1\u002Ffill\u002Fw_1024,h_576,al_c,q_85,usm_0.66_1.00_0.01,enc_auto\u002F85a259_b497ea6538344efb96cac5fd8968f68b~mv2.jpg\" alt=\"Super-Crisp-Thumbnail\" class=\"BlogNodestyle__BlogImageBlock-sc-16ju1i0-7 bAsHSV\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003ENational wholesaler JJ Food Service has launched a marketing campaign to highlight the sustainable farming methods used to source its range of gluten-free Super Crisp Chips.\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EA new YouTube video (view it \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fyoutu.be\u002Fr2FI0dd08Zo\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003Ehere\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E) has been produced to highlight the key selling points of the own-label chip range – together with social media, digital and print marketing.\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E[iframe id=”https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fr2FI0dd08Zo” align=”center” mode=”normal” autoplay=”no”]\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EThe Super Crisp Chip family consists of seven different size and shape variants – from extra thin (\u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fwww.jjfoodservice.com\u002Fsearch?q=super%20crisp%20chips\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003ECHP139\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E) to chunky cut (\u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fwww.jjfoodservice.com\u002Fsearch?q=crisp%20chips\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003ECHP140\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E). The chips are prepared with sunflower oil in a gluten free environment. This autumn a new Sweet Potato variant was launched (\u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fwww.jjfoodservice.com\u002Fsearch?q=super%20crisp%20chips\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003ECHP154\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E).\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EA special coating gives the chips a unique crispy crunch and helps them to retain heat for longer. This year, JJ Food Service sold a record of one million cases of the crispy spuds.\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EGroup General Manager for JJ, Terry Larkin, said: “Our team ventured to Belgium to learn how the potatoes are sourced. We wanted to share the fantastic story with our customers. Whether you’re a pub, takeaway, café or fish and chip shop – we have a cut to suit every menu” \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003ESuper Crisp Chips are available across all JJ branches in cases of 4 x 2.27kg – buy them \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fwww.jjfoodservice.com\u002Fsearch?q=super%20crisp%20chips\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003Ehere.\u003C\u002Fa\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E#JJFoodServiceSuperCrispChipsglutenfreesunfloweroilTerryLarkinpotatoes\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-rw=\"empty-node\" class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\"\u003E\u003C\u002Fdiv\u003E","isFeatured":false,"publishedAt":"2024-05-07T11:33:18.138Z","excerpt":null,"commentsEnabled":null,"wixCreatedAt":"2017-11-28T09:48:42.000Z","wixUpdatedAt":"2024-02-26T09:19:54.613Z","categories":{"data":[{"id":139,"attributes":{"createdAt":"2024-05-07T14:35:52.947Z","updatedAt":"2024-05-07T14:44:45.111Z","name":"Recipe Ideas","slug":"recipe-ideas","description":null,"categoryId":"8911942d-afe6-4560-b0cc-66fbd6434a7a"}},{"id":140,"attributes":{"createdAt":"2024-05-07T14:35:52.957Z","updatedAt":"2024-05-07T14:44:45.303Z","name":"Seasonal","slug":"seasonal","description":null,"categoryId":"b62aff52-f5a1-4007-b239-647c3632aa05"}},{"id":141,"attributes":{"createdAt":"2024-05-07T14:35:52.963Z","updatedAt":"2024-05-07T14:44:45.625Z","name":"New 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regularly donate goods to schools, charities and homeless shelters. \n\nOur team cares passionately about reducing waste and supporting vulnerable communities which is why we are proud to be partnering with Fare Share to help surplus stock get to the local communities that need it the most. \n\nWe also love volunteering and our team are free to take paid-leave to help local charities including The Felix Project.","categoryId":"f3869405-463d-4aa7-add6-21683d7c1e02"}},{"id":146,"attributes":{"createdAt":"2024-05-07T14:35:52.990Z","updatedAt":"2024-05-07T14:44:47.279Z","name":"Sustainability & Environment","slug":"sustainability-environment","description":"We are committed to developing a sustainable environment to protect our planet and set a good example. \n\nFrom solar panels and cloud-computing, to a fast growing vegan and biodegradable packaging range, our commitment to a sustainable future runs through every department across the 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