The History of JJ Food Service Limited – 1988 to 2015
Updated: 26 February, 2024
The History of JJ Food Service Limited – 1988 to 2015
Updated: 26 February, 2024
JJ Food Service was started by Mustafa Kiamil, a restaurateur, who spotted a gap in the market for a more efficient food and drink supplier for eateries in North London. He opened the first branch of JJ in 1988 operating out of a modest 3000sqft warehouse in Hornsey, supplying cafes, coffee shops and Quick Service Restaurants. The business was a huge hit and over the next few years, Mustafa opened seven more branches in strategic locations: Basingstoke, Bristol, Birmingham, Doncaster, Leeds, Manchester and Sidcup, as well as Head office in Enfield and the customer base further grew to encompass supply to schools, Universities and local authorities.
Over time, changes in people`s shopping habits drove significant developments within the business. In 2009, Mustafa and his team launched an online-ordering service that enabled customers to order via the JJ website for collection or delivery. Within a year, online orders accounted for 30% of JJ`s sales. Today, this has increased to a staggering 63%, and it`s still growing!
The launch of the JJ App has enabled customers to shop anytime, anywhere and on the go. The machine learning function can predict what customers are going to order, resulting a quicker, more efficient shop. JJ’s recent sourcing and supply-chain agreement with Unique Seafood has enabled the business to offer a wide range of consistent, high quality, competitively priced fish and seafood products.
Today, JJ Food Service continues to grow and invest in technology to improve service to customers. Since the start of the business, JJ has won an array of prestigious awards and accolades – in 2015, it scooped the Microsoft Big Data & Insights Award and was listed in the Sunday Times Top Track 250 as one of the UK`s fastest growing SMEs. In 2016, the business won the Grocer`s Technology Supplier of the Year Award.
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History of JJ Food Service Limited – 1988 to 2015","slug":"the-history-of-jj-food-service-limited-1988-to-2015","content":"\u003Cdiv class=\"BlogPagestyle__MainTitle-sc-p8c0ar-5 bfXaHl\"\u003EThe History of JJ Food Service Limited – 1988 to 2015\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogPagestyle__PostBar-sc-p8c0ar-11 dKTAOx\"\u003EUpdated: 26 February, 2024\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EJJ Food Service was started by Mustafa Kiamil, a restaurateur, who spotted a gap in the market for a more efficient food and drink supplier for eateries in North London. He opened the first branch of JJ in 1988 operating out of a modest 3000sqft warehouse in Hornsey, supplying cafes, coffee shops and Quick Service Restaurants. The business was a huge hit and over the next few years, Mustafa opened seven more branches in strategic locations: \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fgoo.gl\u002Fmaps\u002Fi1dZq53oP9C2\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003EBasingstoke\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E, \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fgoo.gl\u002Fmaps\u002Fx6RnNA3LVA62\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003EBristol\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E, \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fgoo.gl\u002Fmaps\u002FaSmn6P1Vwcs\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003EBirmingham\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E, \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fgoo.gl\u002Fmaps\u002FnRMzZ2BvZZH2\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003EDoncaster\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E, \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fgoo.gl\u002Fmaps\u002FdgY8ogmKh5K2\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003ELeeds\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E, \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fgoo.gl\u002Fmaps\u002F9qmgHuWScgr\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003EManchester\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E and \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fgoo.gl\u002Fmaps\u002FUP2mWNjSvF42\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003ESidcup\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E, as well as Head office in \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fgoo.gl\u002Fmaps\u002FtcN5FGBJuks\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003EEnfield\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E and the customer base further grew to encompass supply to schools, Universities and local authorities.\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-rw=\"empty-node\" class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__BlogImageWrapper-sc-16ju1i0-6 iIsBHP\"\u003E\u003Cimg height=\"1024px\" width=\"980px\" src=\"\u002Fuploads\u002F85a259_d4749fb692a54d52ad590a633423adce_mv2_adb765c8f3.jpg\" alt=\"JJ-FoodService-Enfield-Branch\" class=\"BlogNodestyle__BlogImageBlock-sc-16ju1i0-7 eMMmit\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EOver time, changes in people`s shopping habits drove significant developments within the business. In 2009, Mustafa and his team launched an online-ordering service that enabled customers to order via the \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fwww.jjfoodservice.com\u002F\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003EJJ website\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E for collection or delivery. Within a year, online orders accounted for 30% of JJ`s sales. Today, this has increased to a staggering 63%, and it`s still growing!\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EThe launch of the \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fwww.google.co.uk\u002Fsearch?q=JJ+App\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003EJJ App\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E has enabled customers to shop anytime, anywhere and on the go. The machine learning function can predict what customers are going to order, resulting a quicker, more efficient shop. JJ’s recent sourcing and supply-chain agreement with Unique Seafood has enabled the business to offer a wide range of consistent, high quality, competitively priced fish and seafood products.\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EToday, JJ Food Service continues to grow and invest in technology to improve service to customers. Since the start of the business, JJ has won an array of prestigious awards and accolades – in 2015, it scooped the Microsoft Big Data & Insights Award and was listed in the Sunday Times Top Track 250 as one of the UK`s fastest growing SMEs. In 2016, the business won the \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fwww.thegrocer.co.uk\u002Fevents\u002Fthe-grocer-gold-awards\u002Fthe-grocer-gold-awards-2016\u002Ftechnology-supplier-of-the-year\u002F537678.article\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003EGrocer`s Technology Supplier of the Year Award\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E.\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E#JJwebsite #fishandseafoodproducts #MustafaKiamil #supplierforeateries #london #JJ #jjfoodservice #NorthLondon #UK #JJFoodServiceHistory #JJFoodServiceLtd #JJApp #supplytoschools\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-rw=\"empty-node\" class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\"\u003E\u003C\u002Fdiv\u003E","isFeatured":false,"publishedAt":"2024-05-07T11:41:12.841Z","excerpt":null,"commentsEnabled":null,"wixCreatedAt":"2015-11-16T16:11:03.000Z","wixUpdatedAt":"2024-02-26T09:40:34.258Z","categories":{"data":[{"id":139,"attributes":{"createdAt":"2024-05-07T14:35:52.947Z","updatedAt":"2024-05-07T14:44:45.111Z","name":"Recipe Ideas","slug":"recipe-ideas","description":null,"categoryId":"8911942d-afe6-4560-b0cc-66fbd6434a7a"}},{"id":140,"attributes":{"createdAt":"2024-05-07T14:35:52.957Z","updatedAt":"2024-05-07T14:44:45.303Z","name":"Seasonal","slug":"seasonal","description":null,"categoryId":"b62aff52-f5a1-4007-b239-647c3632aa05"}},{"id":141,"attributes":{"createdAt":"2024-05-07T14:35:52.963Z","updatedAt":"2024-05-07T14:44:45.625Z","name":"New Products","slug":"new-products","description":null,"categoryId":"5d7d34cc-581d-4ec7-8ba8-13fb7134dcdf"}},{"id":142,"attributes":{"createdAt":"2024-05-07T14:35:52.968Z","updatedAt":"2024-05-07T14:44:45.818Z","name":"Company News","slug":"company-news","description":null,"categoryId":"e9c5291a-6f74-4a02-ba91-5b8a23b9271f"}},{"id":143,"attributes":{"createdAt":"2024-05-07T14:35:52.973Z","updatedAt":"2024-05-07T14:44:46.098Z","name":"How-to Guides","slug":"how-to-guides","description":null,"categoryId":"f211f7f0-928d-4dc5-931f-2e833ec2860b"}},{"id":144,"attributes":{"createdAt":"2024-05-07T14:35:52.979Z","updatedAt":"2024-05-07T14:44:46.442Z","name":"Spotlights","slug":"spotlight","description":null,"categoryId":"576856fb-89e9-4063-84ca-47c97836d74f"}},{"id":145,"attributes":{"createdAt":"2024-05-07T14:35:52.985Z","updatedAt":"2024-05-07T14:44:46.707Z","name":"Social Value","slug":"social-value","description":"We are extremely passionate about supporting the local community – our team regularly donate goods to schools, charities and homeless shelters. \n\nOur team cares passionately about reducing waste and supporting vulnerable communities which is why we are proud to be partnering with Fare Share to help surplus stock get to the local communities that need it the most. \n\nWe also love volunteering and our team are free to take paid-leave to help local charities including The Felix Project.","categoryId":"f3869405-463d-4aa7-add6-21683d7c1e02"}},{"id":146,"attributes":{"createdAt":"2024-05-07T14:35:52.990Z","updatedAt":"2024-05-07T14:44:47.279Z","name":"Sustainability & Environment","slug":"sustainability-environment","description":"We are committed to developing a sustainable environment to protect our planet and set a good example. \n\nFrom solar panels and cloud-computing, to a fast growing vegan and biodegradable packaging range, our commitment to a sustainable future runs through every department across the business.","categoryId":"cebe3c88-2ec7-4b37-8fff-4ca983ca017d"}},{"id":147,"attributes":{"createdAt":"2024-05-07T14:35:52.996Z","updatedAt":"2024-05-07T14:44:47.918Z","name":"Diversity and Inclusion","slug":"diversity-and-inclusion","description":"It takes a lot of great people with different backgrounds to do what we do. \n\nWith more that 41 different nationalities across our business – JJ Foodservice is proud to have a diverse team and we want to make everyone feel they have an equal opportunity to succeed. \n\nWe offer great training opportunities and personal development sessions via our JJ Breakfast Club, which is open to all. \n\nJJ is a proud founding supporter of Women in Wholesale and signee of the FWD's Standard & Dignity Charter.","categoryId":"15b2838a-adae-4fd8-8e06-cdab6e412c92"}},{"id":148,"attributes":{"createdAt":"2024-05-07T14:35:53.003Z","updatedAt":"2024-05-07T14:44:48.335Z","name":"Press 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