Did you know that we’ve just launched a new range of wild, line-caught, fully traceable and individually quick frozen (IQF) Icelandic cod and haddock?
Using the hook and line method, our new wild fish are caught live and stored on ice in prime conditions before being filleted and frozen. The result is a consistently high-quality, natural fillet with minimal environmental impact. The fish are sustainably sourced and fully traceable.
Our Chief Products Officer at JJ Food Service said, “Quality and consistency means everything to our customers.” The fish are Individually Quick Frozen to support portion control, which is an important way to maintain good profit margins and reduce waste.
Our team visited Iceland to make a YouTube video about how the fish have been sourced. Watch it here!
{"settings":{"apiUrl":"\u002Fapi\u002Fproduct-search\u002Fapi\u002Fv1"},"CONFIG_JS":"{\"GOOGLE_MAPS_API_KEY\":\"AIzaSyC4QhUD35LHGgWEEbJSylVzsnhnwlL-kaY\",\"GOOGLE_MAPS_EMBED_API_KEY\":\"AIzaSyBof7Ye2TJv3KgItgQkPE-tCPbW1CSVZEY\",\"IDEAL_POSTCODES_API_KEY\":\"ak_kx0lordgArSDd9YPYsDRecboKnTSX\",\"accountSearch\":\"\u002Fapi\u002Faccount-search\u002Fapi\u002Fv1\u002F\",\"accountUrl\":\"\u002Fapi\u002Faccount\u002Fapi\u002Fv1\",\"accountUrlV2\":\"\u002Fapi\u002Faccount\u002Fapi\u002Fv2\",\"allWarehouseListUrl\":\"\u002Fapi\u002Folympus\u002Fall-branches\u002F\",\"analyticsUrl\":\"\u002Fapi\u002Fa\u002F\",\"apiUrl\":\"\u002Fapi\u002Fproduct-search-agg\u002Fapi\u002Fv1\",\"apollo\":{\"discontinued\":true},\"authUrl\":\"\u002Fapi\u002Fauth\",\"axUrl\":\"https:\u002F\u002Fjjapi.jjfoodservice.com\u002Fapi\u002Fv1\",\"azureAdAuthUrl\":\"https:\u002F\u002Flogin.microsoftonline.com\u002Fc46924d0-d32d-4006-829b-d1d39bd0f672\u002Foauth2\u002Fv2.0\",\"azureAdClientId\":\"2bfe81fe-2afd-4c81-a6fc-31c808cea85c\",\"azureAuthUrl\":\"https:\u002F\u002Flogin.jjfoodservice.com\u002F725c69f1-034d-41ce-a2ff-d1976381e3fe\u002Fb2c_1a_jjmigration_signup_signin\u002Foauth2\u002Fv2.0\",\"azureClientId\":\"a622e243-89ba-4c69-b679-3061d990aa59\",\"azureRedirectUrl\":\"\u002Fsuccess\",\"azureRegisterUrl\":\"https:\u002F\u002Fregister.jjfoodservice.com\u002F725c69f1-034d-41ce-a2ff-d1976381e3fe\u002Fb2c_1a_regv1\u002Foauth2\u002Fv2.0\",\"azureRegistrationUrl\":\"https:\u002F\u002Flogin.jjfoodservice.com\u002F725c69f1-034d-41ce-a2ff-d1976381e3fe\u002Fb2c_1a_jjmigration_signup\u002Foauth2\u002Fv2.0\",\"azureResetPasswordClientId\":\"62d70399-88d8-4829-b675-b93441e0e414\",\"azureResetPasswordUrl\":\"https:\u002F\u002Flogin.jjfoodservice.com\u002F725c69f1-034d-41ce-a2ff-d1976381e3fe\u002Foauth2\u002Fv2.0\u002Fauthorize?p=B2C_1A_JJMigration_PasswordResetLink\",\"azureScopes\":\"profile offline_access openid https:\u002F\u002Fjjadprod.onmicrosoft.com\u002Fapi\u002Fapi.read\",\"bankDetails\":\"\u002Fapi\u002Folympus\u002Fbank-details\",\"basketAggregatorUrl\":\"\u002Fapi\u002Fbasket\u002Fv2\u002Fenriched-baskets\",\"basketUrl\":\"\u002Fapi\u002Fbasket\u002Fv2\",\"branchUrl\":\"\u002Fapi\u002Fbranch\u002Fv1\u002Fjson\u002Fbranches\",\"cmsUrl\":\"\u002Fapi\u002Ffastly-assets\u002Fcontent\",\"emailRefundUrl\":\"\u002Fapi\u002Folympus\u002FrequestRefund\",\"env\":\"production\",\"fastlyAssets\":\"https:\u002F\u002Fjjassets.global.ssl.fastly.net\",\"getMarketingOptionsApi\":\"\u002Fapi\u002Fmarketing\u002Fmarketing_options\u002F4ec20ba67b\",\"googleAnalytics\":{\"debug\":false,\"enabled\":true,\"gtmID\":\"GTM-M4M4GXZ7\",\"trackingID\":\"G-B4CTVGX0B0\"},\"graphQL\":\"https:\u002F\u002Fgpi.jjfoodservice.com\u002F\",\"graphQlInternal\":\"http:\u002F\u002Fgraphql-gateway-internal.default\",\"invoicesUrl\":\"\u002Fapi\u002Finvoice\u002Fapi\u002Fv1\u002Finvoices-simplified\",\"jjSiteUrl\":\"https:\u002F\u002Fwww.jjfoodservice.com\",\"jjaAccount\":\"jjadprod.onmicrosoft.com\",\"loginRedirectUrl\":\"https:\u002F\u002Fwww.jjfoodservice.com\u002Fsuccess\",\"loginSuccessUrl\":\"\u002Fsuccess\",\"loginUrl\":\"\u002Fapi\u002Flogin\",\"offersFacetsUrl\":\"\u002Fapi\u002Fproduct-search-agg\u002Fapi\u002Fv1\",\"olympusRegisterUrl\":\"\u002Fapi\u002Folympus\u002Faccount\u002Fregister\",\"onBoardingUrl\":\"\u002Fapi\u002Fonboarding\u002Fv1\",\"orderDetailsFinder\":\"https:\u002F\u002Fapps.powerapps.com\u002Fplay\u002F280c7ff8-c16e-4ebe-9cf8-910d9b3e3dac\",\"orderHistoryUrl\":\"\u002Fapi\u002Forder\u002Fv1\u002Forder-history\",\"orderTrackerUrl\":\"\u002Fapi\u002Ftrack\",\"orderUrl\":\"\u002Fapi\u002Forder\u002Fv2\",\"paymentRedirectUrl\":\"\u002Fpayment\u002F{orderId}\",\"postcodeLookup\":\"https:\u002F\u002Fapi.ideal-postcodes.co.uk\u002Fv1\",\"productSearchInternalUrl\":\"http:\u002F\u002Fproduct-multi-index-search-svc-internal.default\u002Fapi\u002Fv1\u002F\",\"profileApi\":\"\u002Fapi\u002Fprofile\u002Fapi\u002Fv1\",\"reLoginRedirectUrl\":\"\u002FreLoginSuccess\",\"realexPayment\":\"https:\u002F\u002Fpay.realexpayments.com\u002Fpay\",\"registerUrl\":\"\u002Fapi\u002Freg\u002Fapi\u002Fv1\",\"reportApi\":\"https:\u002F\u002Freportslive.jjfoodservice.com\",\"searchCategoryDescriptionUrl\":\"\u002Fapi\u002Folympus\u002Fstrapi\u002FgetCategoryDescription\",\"searchOwnBrandsDescriptionUrl\":\"\u002Fapi\u002Folympus\u002Fstrapi\u002FgetOwnBrandsDescription\",\"searchSuggestionUrl\":\"\u002Fapi\u002Fsearch-suggestion\u002Fapi\u002Fv1\u002Fsearch\",\"searchUrl\":\"\u002Fapi\u002Fproduct-search\u002Fapi\u002Fv1\",\"sentryUrl\":\"https:\u002F\u002Fb02947b61fed8e4ef618b19ba46a22dd@o4508131598008320.ingest.de.sentry.io\u002F4508381084516432\",\"slotUrl\":\"\u002Fapi\u002Fslots\u002Fapi\u002Fv1\",\"socketUrl\":\"https:\u002F\u002Fnotify.jjfoodservice.com\",\"strapiUrl\":\"\u002Fapi\u002Folympus\u002Fstrapi\",\"uaaClientId\":\"a55e8d05-5fea-4070-b9ea-8a80dac051ad\",\"updateMarketingOptionsApi\":\"\u002Fapi\u002Fmarketing\u002Fmarketing_options_update\u002F4ec20ba67b\",\"vacanciesApi\":\"\u002Fapi\u002Folympus\u002Fvacancies\",\"warehouseSearchUrl\":\"\u002Fapi\u002Folympus\u002Fclosest-branch\",\"wixUrl\":\"\u002Fapi\u002Folympus\u002Fwix\"}","environment":{"releaseNumber":"2.0.72454","environment":"production"},"store":{"accounts":null,"activateAccount":null,"aggression":null,"analytics":null,"auth":null,"adyen":null,"basket":null,"basketItems":null,"basketHashMap":null,"blogCategories":null,"blogPost":{"id":2697,"attributes":{"createdAt":"2017-08-05T12:33:08.000Z","updatedAt":"2024-02-26T09:19:37.071Z","title":"A Wet and Wild Trip To Iceland","slug":"a-wet-and-wild-trip-to-iceland","content":"\u003Cdiv class=\"BlogPagestyle__MainTitle-sc-p8c0ar-5 bfXaHl\"\u003EA Wet and Wild Trip To Iceland\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogPagestyle__PostBar-sc-p8c0ar-11 dKTAOx\"\u003EUpdated: 26 February, 2024\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003EDid you know that we’ve just launched a new range of wild, line-caught, fully traceable and individually quick frozen (IQF) Icelandic cod and haddock?\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__BlogImageWrapper-sc-16ju1i0-6 iIsBHP\"\u003E\u003Cimg height=\"479px\" width=\"1024px\" src=\"\u002Fuploads\u002F85a259_868f90979d894c7490b0cadc6fe1c1d8_mv2_7d62d511f3.jpg\" alt=\"fishbanner\" class=\"BlogNodestyle__BlogImageBlock-sc-16ju1i0-7 iHKxtV\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EUsing the hook and line method, our new wild fish are caught live and stored on ice in prime conditions before being filleted and frozen. The result is a consistently high-quality, natural fillet with minimal environmental impact. The fish are sustainably sourced and fully traceable.\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EOur Chief Products Officer at JJ Food Service said, “Quality and consistency means everything to our customers.” The fish are Individually Quick Frozen to support portion control, which is an important way to maintain good profit margins and reduce waste.\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EOur team visited Iceland to make a YouTube video about how the fish have been sourced. \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fyoutu.be\u002Fk4sYtQYVlhE\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003EWatch it here!\u003C\u002Fa\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E#IcelandicfishcodhaddockJJFoodServicewildcaughthookandlineIQFAliGuvemli\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-rw=\"empty-node\" class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\"\u003E\u003C\u002Fdiv\u003E","isFeatured":false,"publishedAt":"2024-05-07T11:35:14.841Z","excerpt":null,"commentsEnabled":null,"wixCreatedAt":"2017-08-05T12:33:08.000Z","wixUpdatedAt":"2024-02-26T09:19:37.071Z","categories":{"data":[{"id":139,"attributes":{"createdAt":"2024-05-07T14:35:52.947Z","updatedAt":"2024-05-07T14:44:45.111Z","name":"Recipe Ideas","slug":"recipe-ideas","description":null,"categoryId":"8911942d-afe6-4560-b0cc-66fbd6434a7a"}},{"id":140,"attributes":{"createdAt":"2024-05-07T14:35:52.957Z","updatedAt":"2024-05-07T14:44:45.303Z","name":"Seasonal","slug":"seasonal","description":null,"categoryId":"b62aff52-f5a1-4007-b239-647c3632aa05"}},{"id":141,"attributes":{"createdAt":"2024-05-07T14:35:52.963Z","updatedAt":"2024-05-07T14:44:45.625Z","name":"New Products","slug":"new-products","description":null,"categoryId":"5d7d34cc-581d-4ec7-8ba8-13fb7134dcdf"}},{"id":142,"attributes":{"createdAt":"2024-05-07T14:35:52.968Z","updatedAt":"2024-05-07T14:44:45.818Z","name":"Company News","slug":"company-news","description":null,"categoryId":"e9c5291a-6f74-4a02-ba91-5b8a23b9271f"}},{"id":143,"attributes":{"createdAt":"2024-05-07T14:35:52.973Z","updatedAt":"2024-05-07T14:44:46.098Z","name":"How-to Guides","slug":"how-to-guides","description":null,"categoryId":"f211f7f0-928d-4dc5-931f-2e833ec2860b"}},{"id":144,"attributes":{"createdAt":"2024-05-07T14:35:52.979Z","updatedAt":"2024-05-07T14:44:46.442Z","name":"Spotlights","slug":"spotlight","description":null,"categoryId":"576856fb-89e9-4063-84ca-47c97836d74f"}},{"id":145,"attributes":{"createdAt":"2024-05-07T14:35:52.985Z","updatedAt":"2024-05-07T14:44:46.707Z","name":"Social Value","slug":"social-value","description":"We are extremely passionate about supporting the local community – our team regularly donate goods to schools, charities and homeless shelters. \n\nOur team cares passionately about reducing waste and supporting vulnerable communities which is why we are proud to be partnering with Fare Share to help surplus stock get to the local communities that need it the most. \n\nWe also love volunteering and our team are free to take paid-leave to help local charities including The Felix Project.","categoryId":"f3869405-463d-4aa7-add6-21683d7c1e02"}},{"id":146,"attributes":{"createdAt":"2024-05-07T14:35:52.990Z","updatedAt":"2024-05-07T14:44:47.279Z","name":"Sustainability & Environment","slug":"sustainability-environment","description":"We are committed to developing a sustainable environment to protect our planet and set a good example. \n\nFrom solar panels and cloud-computing, to a fast growing vegan and biodegradable packaging range, our commitment to a sustainable future runs through every department across the business.","categoryId":"cebe3c88-2ec7-4b37-8fff-4ca983ca017d"}},{"id":147,"attributes":{"createdAt":"2024-05-07T14:35:52.996Z","updatedAt":"2024-05-07T14:44:47.918Z","name":"Diversity and Inclusion","slug":"diversity-and-inclusion","description":"It takes a lot of great people with different backgrounds to do what we do. \n\nWith more that 41 different nationalities across our business – JJ Foodservice is proud to have a diverse team and we want to make everyone feel they have an equal opportunity to succeed. \n\nWe offer great training opportunities and personal development sessions via our JJ Breakfast Club, which is open to all. \n\nJJ is a proud founding supporter of Women in Wholesale and signee of the FWD's Standard & Dignity Charter.","categoryId":"15b2838a-adae-4fd8-8e06-cdab6e412c92"}},{"id":148,"attributes":{"createdAt":"2024-05-07T14:35:53.003Z","updatedAt":"2024-05-07T14:44:48.335Z","name":"Press Releases","slug":"press-releases","description":null,"categoryId":"d696b7c7-d332-44de-a6ca-bcfaffe65168"}},{"id":149,"attributes":{"createdAt":"2024-05-07T14:35:53.008Z","updatedAt":"2024-05-07T14:44:49.005Z","name":"Events","slug":"events","description":null,"categoryId":"a880a1a9-fe15-43e7-b7a6-6be687fd06ed"}},{"id":150,"attributes":{"createdAt":"2024-05-07T14:35:53.014Z","updatedAt":"2024-05-07T14:35:53.014Z","name":"Blog","slug":"blog","description":null,"categoryId":"3f04c77f-3ef8-474b-94b5-63c3384f6835"}}]},"tags":{"data":[{"id":102,"attributes":{"name":"JJFoodservice","slug":"jjfoodservice","createdAt":"2024-05-07T14:31:01.316Z","updatedAt":"2024-05-07T14:31:01.316Z","tagId":"671f0e0e-195a-4ae9-837c-ddef25090819"}},{"id":103,"attributes":{"name":"restaurants","slug":"restaurants","createdAt":"2024-05-07T14:31:01.324Z","updatedAt":"2024-05-07T14:31:01.324Z","tagId":"4292216c-baa4-4a95-b043-87d4d4ef35e8"}},{"id":104,"attributes":{"name":"recipe ideas","slug":"recipe-ideas","createdAt":"2024-05-07T14:31:01.330Z","updatedAt":"2024-05-07T14:31:01.330Z","tagId":"26bd126c-92c4-40a6-a09a-b3c33c2259b1"}},{"id":105,"attributes":{"name":"takeaways","slug":"takeaways","createdAt":"2024-05-07T14:31:01.337Z","updatedAt":"2024-05-07T14:31:01.337Z","tagId":"8de1ab7a-5a14-4286-98e5-614cbd19f894"}},{"id":106,"attributes":{"name":"careers","slug":"careers","createdAt":"2024-05-07T14:31:01.343Z","updatedAt":"2024-05-07T14:31:01.343Z","tagId":"8dc7e86e-7ecb-4f87-bb99-f359b3426d0d"}},{"id":107,"attributes":{"name":"recipes","slug":"recipes","createdAt":"2024-05-07T14:31:01.349Z","updatedAt":"2024-05-07T14:31:01.349Z","tagId":"6eb1e6c7-e45e-415d-9681-d832bff7704b"}},{"id":108,"attributes":{"name":"home cooking","slug":"home-cooking","createdAt":"2024-05-07T14:31:01.355Z","updatedAt":"2024-05-07T14:31:01.355Z","tagId":"6be461aa-5d8b-4e6b-a8bf-7c7e3e27b1ba"}},{"id":109,"attributes":{"name":"summer","slug":"summer","createdAt":"2024-05-07T14:31:01.362Z","updatedAt":"2024-05-07T14:31:01.362Z","tagId":"ae0036b1-9556-4612-83c4-b2e2befb0f19"}},{"id":110,"attributes":{"name":"catering","slug":"catering","createdAt":"2024-05-07T14:31:01.369Z","updatedAt":"2024-05-07T14:31:01.369Z","tagId":"5e8593c9-2421-423d-838f-83cc85a9132e"}},{"id":111,"attributes":{"name":"seasonal","slug":"seasonal","createdAt":"2024-05-07T14:31:01.374Z","updatedAt":"2024-05-07T14:31:01.374Z","tagId":"9b6f745c-5c67-4a35-a896-554f0d221935"}},{"id":112,"attributes":{"name":"recipeinspiration","slug":"recipeinspiration","createdAt":"2024-05-07T14:31:01.380Z","updatedAt":"2024-05-07T14:31:01.380Z","tagId":"8869ce05-ca93-483e-bda4-600cb40faf9e"}},{"id":113,"attributes":{"name":"BBQ","slug":"bbq","createdAt":"2024-05-07T14:31:01.387Z","updatedAt":"2024-05-07T14:31:01.387Z","tagId":"2969fc49-01ee-47cc-a551-d5f35b6634c6"}},{"id":114,"attributes":{"name":"vegan","slug":"vegan","createdAt":"2024-05-07T14:31:01.393Z","updatedAt":"2024-05-07T14:31:01.393Z","tagId":"b8b324f5-4790-4313-830e-ca256e98392c"}},{"id":115,"attributes":{"name":"JJFamily","slug":"jjfamily","createdAt":"2024-05-07T14:31:01.399Z","updatedAt":"2024-05-07T14:31:01.399Z","tagId":"6ff27e2f-719c-43fd-8800-06f182b8e70b"}},{"id":116,"attributes":{"name":"menu ideas","slug":"menu-ideas","createdAt":"2024-05-07T14:31:01.404Z","updatedAt":"2024-05-07T14:31:01.404Z","tagId":"9614d9ff-dfbb-43c9-aa03-f78d579f0562"}},{"id":117,"attributes":{"name":"recipeideas","slug":"recipeideas","createdAt":"2024-05-07T14:31:01.410Z","updatedAt":"2024-05-07T14:31:01.410Z","tagId":"25360ec9-2d38-4559-8f36-62f5bd52713e"}},{"id":118,"attributes":{"name":"chicken","slug":"chicken","createdAt":"2024-05-07T14:31:01.415Z","updatedAt":"2024-05-07T14:31:01.415Z","tagId":"1679796f-fd86-4691-846b-526ba633c8a4"}},{"id":119,"attributes":{"name":"recipe inspiration","slug":"recipe-inspiration","createdAt":"2024-05-07T14:31:01.421Z","updatedAt":"2024-05-07T14:31:01.421Z","tagId":"1acfe7ed-8564-4f58-b727-4e85cc7671fa"}},{"id":120,"attributes":{"name":"JJHome","slug":"jjhome","createdAt":"2024-05-07T14:31:01.426Z","updatedAt":"2024-05-07T14:31:01.426Z","tagId":"4e19094c-1002-41c1-8105-96a9357518df"}},{"id":121,"attributes":{"name":"christmas","slug":"christmas","createdAt":"2024-05-07T14:31:01.432Z","updatedAt":"2024-05-07T14:31:01.432Z","tagId":"2314dcea-942a-4782-abcf-6e3981ea1ff8"}},{"id":122,"attributes":{"name":"new products","slug":"new-products-1","createdAt":"2024-05-07T14:31:01.438Z","updatedAt":"2024-05-07T14:31:01.438Z","tagId":"59381344-342d-4a0b-9467-d851dcc739b9"}},{"id":123,"attributes":{"name":"delivery","slug":"delivery","createdAt":"2024-05-07T14:31:01.444Z","updatedAt":"2024-05-07T14:31:01.444Z","tagId":"eafab430-b0e0-4e35-bb36-43f01f4041f4"}},{"id":124,"attributes":{"name":"spotlight","slug":"spotlight","createdAt":"2024-05-07T14:31:01.449Z","updatedAt":"2024-05-07T14:31:01.449Z","tagId":"c9576696-0813-4b97-a187-86ea9ca2949f"}},{"id":125,"attributes":{"name":"cafe","slug":"cafe","createdAt":"2024-05-07T14:31:01.456Z","updatedAt":"2024-05-07T14:31:01.456Z","tagId":"af7b55b3-01b8-4cce-911d-1e6f3f23b356"}},{"id":126,"attributes":{"name":"onlineordering","slug":"onlineordering","createdAt":"2024-05-07T14:31:01.464Z","updatedAt":"2024-05-07T14:31:01.464Z","tagId":"ee106a2c-b3ee-4804-877c-eada2206cfaf"}}]},"featuredImage":{"data":{"id":8005,"attributes":{"name":"85a259_b85c180817ca4f25bb3351887209408b~mv2.jpg","alternativeText":null,"caption":null,"width":800,"height":600,"formats":{"thumbnail":{"name":"thumbnail_85a259_b85c180817ca4f25bb3351887209408b~mv2.jpg","hash":"thumbnail_85a259_b85c180817ca4f25bb3351887209408b_mv2_9fff842b0d","ext":".jpg","mime":"image\u002Fjpeg","path":null,"width":208,"height":156,"size":9.45,"sizeInBytes":9451,"url":"\u002Fuploads\u002Fthumbnail_85a259_b85c180817ca4f25bb3351887209408b_mv2_9fff842b0d.jpg"},"small":{"name":"small_85a259_b85c180817ca4f25bb3351887209408b~mv2.jpg","hash":"small_85a259_b85c180817ca4f25bb3351887209408b_mv2_9fff842b0d","ext":".jpg","mime":"image\u002Fjpeg","path":null,"width":500,"height":375,"size":37.21,"sizeInBytes":37207,"url":"\u002Fuploads\u002Fsmall_85a259_b85c180817ca4f25bb3351887209408b_mv2_9fff842b0d.jpg"},"medium":{"name":"medium_85a259_b85c180817ca4f25bb3351887209408b~mv2.jpg","hash":"medium_85a259_b85c180817ca4f25bb3351887209408b_mv2_9fff842b0d","ext":".jpg","mime":"image\u002Fjpeg","path":null,"width":750,"height":563,"size":67.56,"sizeInBytes":67564,"url":"\u002Fuploads\u002Fmedium_85a259_b85c180817ca4f25bb3351887209408b_mv2_9fff842b0d.jpg"}},"hash":"85a259_b85c180817ca4f25bb3351887209408b_mv2_9fff842b0d","ext":".jpg","mime":"image\u002Fjpeg","size":70.19,"url":"\u002Fuploads\u002F85a259_b85c180817ca4f25bb3351887209408b_mv2_9fff842b0d.jpg","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2024-05-07T14:40:36.938Z","updatedAt":"2024-05-07T14:40:36.938Z","placeholder":"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAAAoAAAAICAIAAABPmPnhAAAACXBIWXMAAAsTAAALEwEAmpwYAAABA0lEQVR4nAH4AAf\u002FALXR1JCzt1+Dhmycn5G3vYevs1CFizZzeUN5gLvY2gDR6euLuL1ShY1FcXVaipCbvcCIrbKBqKuevsJ2nKEA6vLwxsS\u002FqsTAZI6TS3J3Y4yTapSZYoyTmbm+haetANDc2zUmG0o6KJm5vYqssmWFiGmSl3+mrH6iqIyvtgDq\u002FP+3xr4OBwByd2mu0NeFpaqAmpuux8uVtrubu8AAxNzd0OvvjoyAcXNoz+nv3e\u002Fvx9vde5SYtc7RrMfMAKC+xMLV1Kqijen29tTo6rjR06fEx4Cjqae7u5m2ugDO4OKpwMWty83V7O281Naeur+1ztG1z9KlwMV\u002FmJunRZx0iaGHmAAAAABJRU5ErkJggg=="}}},"seoSettings":{"id":2765,"titleTag":"A Wet and Wild Trip To Iceland","metaDescription":"Did you know that we’ve just launched a new range of wild, line-caught, fully traceable and individually quick frozen (IQF) Icelandic cod...","ogTitle":"A Wet and Wild Trip To Iceland","ogDescription":"Did you know that we’ve just launched a new range of wild, line-caught, fully traceable and individually quick frozen (IQF) Icelandic cod..."},"relatedPosts":{"data":[]},"comments":{"data":[]},"createdBy":{"name":"undefined"},"updatedBy":{"name":"undefined"}}},"blogPosts":null,"blogPostsSearch":null,"branch":"EN-MW","branchList":null,"branchLocator":null,"brochures":[],"checkout":null,"cleanMode":false,"driverInstruction":"","cms":{"banners":{"topBanners":[{"index":0,"alt":"Britvic","appLinkUrl":"","branch":null,"endDate":"01\u002F12\u002F2025","id":0,"linkUrl":"\u002Fsearch?adTitle=Britvic%20Soft%20Drinks%20Range&q=DRN715%2CDRK697%2CDRK698%2CDRN213%2CDRK699%2CDRK980%2CDRN774%2CDRK115%2CDRN584%2CDRN796%2CDRN843%2CDRN716%2CDRN380%2CDRN377%2CDRK111%2CDRK526%2CDRN512%2CDRN297%2CDRN298&first=DRN715%2CDRK697%2CDRK698%2CDRN213%2CDRK699%2CDRK980%2CDRN774%2CDRK115%2CDRN584%2CDRN796%2CDRN843%2CDRN716%2CDRN380%2CDRN377%2CDRK111%2CDRK526%2CDRN512%2CDRN297%2CDRN298&size=12&utm_campaign=britvic-range-webbanner&utm_medium=website&utm_source=banner","mediaDesktopUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_1000,h_380,c_scale\u002Fv1733610230\u002Fbanner\u002Ftop\u002Fdesktop\u002Fpnlborxu4aomm0bimzua.jpg","mediaDesktopfileName":"","mediaMobileFileName":"","mediaMobileUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fv1733610233\u002Fbanner\u002Ftop\u002Fmobile\u002Ftbxbfp7uczwprqkmqiz6.jpg","startDate":"01\u002F01\u002F2020","tabTitle":"Britvic"},{"index":1,"alt":"Coca-Cola","appLinkUrl":"","branch":null,"endDate":"01\u002F01\u002F2025","id":1,"linkUrl":"\u002Fsearch?adTitle=Mix%20%26%20Save&q=DRN389%2CDRN396%2CDRN342%2CDRK057%2CDRK054%2CDRN236%2CDRN235%2CDRN238%2CDRN588%2CDRN713%2CDRN237%2CDRN234%2CDRN079%2CDRN080%2CDRK063%2CDRK047%2CDRK062%2CDRK329%2CDRK074%2CDRK075%2CDRK349%2CDRN712%2CDRK448%2CDRK447%2CDRN296%2CDRN582&first=DRN389%2CDRN396%2CDRN342%2CDRK057%2CDRK054%2CDRN236%2CDRN235%2CDRN238%2CDRN588%2CDRN713%2CDRN237%2CDRN234%2CDRN079%2CDRN080%2CDRK063%2CDRK047%2CDRK062%2CDRK329%2CDRK074%2CDRK075%2CDRK349%2CDRN712%2CDRK448%2CDRK447%2CDRN296%2CDRN582&size=12&utm_campaign=mix-%26-save-coke-web-banner-week-49&utm_medium=mix-%26-save-coke-web-banner-week-49&utm_source=mix-%26-save-coke-web-banner-week-49","mediaDesktopUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_1000,h_380,c_scale\u002Fv1733763378\u002Fbanner\u002Ftop\u002Fdesktop\u002Fqjmg5toklxf6kcqr1gca.jpg","mediaDesktopfileName":"","mediaMobileFileName":"","mediaMobileUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fv1733763380\u002Fbanner\u002Ftop\u002Fmobile\u002Fooqpjjo2mmaiqlaiznf9.jpg","startDate":"01\u002F12\u002F2024","tabTitle":"Coca-Cola"},{"index":2,"alt":"Gourmet Chips ","appLinkUrl":"","branch":null,"endDate":"16\u002F12\u002F2025","id":4,"linkUrl":"\u002Fsearch?adTitle=NEW%20Gourmet%20Chips&q=CHP204%2C%20CHP203&first=CHP204%2C%20CHP203&size=12&utm_campaign=gourmet&utm_medium=website&utm_source=banner","mediaDesktopUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_1000,h_380,c_scale\u002Fv1733732989\u002Fbanner\u002Ftop\u002Fdesktop\u002Fn07jolgpjrg6uipdzuok.jpg","mediaDesktopfileName":"","mediaMobileFileName":"","mediaMobileUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fv1733732931\u002Fbanner\u002Ftop\u002Fmobile\u002Fjxgwnrqgrbc1cnvby2di.jpg","startDate":"07\u002F12\u002F2024","tabTitle":"Gourmet Chips "},{"index":3,"alt":"Opening Times","appLinkUrl":"","branch":null,"endDate":"03\u002F01\u002F2025","id":12,"linkUrl":"\u002Fbranchlocator","mediaDesktopUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_1000,h_380,c_scale\u002Fv1734107049\u002Fbanner\u002Ftop\u002Fdesktop\u002Fqx5hhrkusrg4k74wdzic.jpg","mediaDesktopfileName":"","mediaMobileFileName":"","mediaMobileUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fv1734107051\u002Fbanner\u002Ftop\u002Fmobile\u002Fhx6bxbjbn0fcfmudkppo.jpg","startDate":"16\u002F12\u002F2024","tabTitle":"Opening Times"},{"index":4,"alt":"Red Bull","appLinkUrl":null,"branch":null,"endDate":"30\u002F12\u002F2024","id":25,"linkUrl":"\u002Fsearch?adTitle=Redbull%20Range&q=Redbull&first=Redbull&size=12&utm_campaign=redbull-range-dec-2024&utm_medium=website&utm_source=banner","mediaDesktopUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_1000,h_380,c_scale\u002Fv1734711730\u002Fbanner\u002Ftop\u002Fdesktop\u002Fodda3ar5zovxwlqzz8fc.jpg","mediaDesktopfileName":"","mediaMobileFileName":"","mediaMobileUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fv1734711733\u002Fbanner\u002Ftop\u002Fmobile\u002Fqb0suxgvqvo1scai5vju.jpg","startDate":"23\u002F12\u002F2024","tabTitle":"Red Bull"},{"index":5,"alt":"Walkers Range","appLinkUrl":null,"branch":null,"endDate":"30\u002F12\u002F2024","id":26,"linkUrl":"\u002Fsearch?adTitle=Walkers%20Range&q=Walkers&first=Walkers&size=12&utm_campaign=walkers-range-dec-2024&utm_medium=website&utm_source=banner","mediaDesktopUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_1000,h_380,c_scale\u002Fv1734952050\u002Fbanner\u002Ftop\u002Fdesktop\u002Fu02fbtzqpzgdizgc9uot.jpg","mediaDesktopfileName":"","mediaMobileFileName":"","mediaMobileUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fv1734711829\u002Fbanner\u002Ftop\u002Fmobile\u002Fdjopv1ogqjq8q0arobmx.jpg","startDate":"23\u002F12\u002F2024","tabTitle":"Walkers Range"},{"index":6,"alt":"Kerrymaid","appLinkUrl":null,"branch":null,"endDate":"30\u002F12\u002F2024","id":27,"linkUrl":"\u002Fsearch?adTitle=Kerrymaid%20Burger%20Cheese%20Slices&q=CHE142&first=CHE142&size=12&utm_campaign=kerrymaid-burger-cheese-slices-dec-2024&utm_medium=website&utm_source=banner","mediaDesktopUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_1000,h_380,c_scale\u002Fv1734711992\u002Fbanner\u002Ftop\u002Fdesktop\u002Fnxaleemsmhy7dmiqfh3q.jpg","mediaDesktopfileName":"","mediaMobileFileName":"","mediaMobileUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fv1734711995\u002Fbanner\u002Ftop\u002Fmobile\u002Fjdkp5lceuumgrgc6yaej.jpg","startDate":"23\u002F12\u002F2024","tabTitle":"Kerrymaid"}],"categoryAd":[],"lowerBanners":[{"alt":"Weekly","appLinkUrl":"\u002Fsearch?adTitle=Weekly%20Special%20Offers&q=DRN595%2CDRN636%2CSAU027%2CBAK462%2CVGT125%2CVGT111%2CFLO156%2CSAU898%2CHYG619&first=DRN595%2CDRN636%2CSAU027%2CBAK462%2CVGT125%2CVGT111%2CFLO156%2CSAU898%2CHYG619&size=12&utm_campaign=weekly-special-offers&utm_medium=website&utm_source=banner","branch":null,"endDate":"01\u002F12\u002F2025","id":1,"linkUrl":"\u002Fsearch?adTitle=Weekly%20Special%20Offers&q=DRN595%2CDRN636%2CSAU027%2CBAK462%2CVGT125%2CVGT111%2CFLO156%2CSAU898%2CHYG619&first=DRN595%2CDRN636%2CSAU027%2CBAK462%2CVGT125%2CVGT111%2CFLO156%2CSAU898%2CHYG619&size=12&utm_campaign=weekly-special-offers&utm_medium=website&utm_source=banner","mediaDesktopUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_500,h_500,c_scale\u002Fv1734942850\u002Fbanner\u002Flower\u002Fdesktop\u002Faet1blksplgqmynfm0wq.jpg","mediaDesktopfileName":"","mediaMobileFileName":"","mediaMobileUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_500,h_500,c_scale\u002Fv1734942850\u002Fbanner\u002Flower\u002Fdesktop\u002Faet1blksplgqmynfm0wq.jpg","startDate":"01\u002F01\u002F2020","tabTitle":"Weekly","index":1},[{"alt":"New Products","appLinkUrl":"\u002Fsearch?advanced=true&b=&deliveryDate=02-06-2021&isNew=true&q=%2A&sortType=offer","branch":null,"endDate":"01\u002F01\u002F2025","id":21,"linkUrl":"\u002Fsearch?advanced=true&b=&deliveryDate=02-06-2021&isNew=true&q=%2A&sortType=offer","mediaDesktopUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_450,h_450,c_scale\u002Fv1730457014\u002Fbanner\u002Flower\u002Fdesktop\u002Fckufxbkgory5tgtmtf7w.jpg","mediaDesktopfileName":"","mediaMobileFileName":"","mediaMobileUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_450,h_450,c_scale\u002Fv1730457014\u002Fbanner\u002Flower\u002Fdesktop\u002Fckufxbkgory5tgtmtf7w.jpg","startDate":"01\u002F01\u002F2020","tabTitle":"New Products","index":1},{"alt":"Brochures","appLinkUrl":"https:\u002F\u002Fwww.jjfoodservice.com\u002Fbrochures?utm_campaign=brochures-online&utm_medium=web&utm_source=home-lower-banner","branch":null,"endDate":"01\u002F01\u002F2025","id":22,"linkUrl":"\u002Fbrochures?utm_campaign=brochures-online&utm_medium=web&utm_source=home-lower-banner","mediaDesktopUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_450,h_450,c_scale\u002Fv1730457098\u002Fbanner\u002Flower\u002Fdesktop\u002Fzpyvnogsw5pfox3hkfmu.jpg","mediaDesktopfileName":"","mediaMobileFileName":"","mediaMobileUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_450,h_450,c_scale\u002Fv1730457098\u002Fbanner\u002Flower\u002Fdesktop\u002Fzpyvnogsw5pfox3hkfmu.jpg","startDate":"01\u002F01\u002F2020","tabTitle":"Brochures","index":2},{"alt":"xmas","appLinkUrl":"\u002Fcontent\u002Fseasonal","branch":null,"endDate":"01\u002F12\u002F2025","id":23,"linkUrl":"\u002Fcontent\u002Fseasonal","mediaDesktopUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_450,h_450,c_scale\u002Fv1734943170\u002Fbanner\u002Flower\u002Fdesktop\u002Fut777khw0ikrwgkioptd.jpg","mediaDesktopfileName":"","mediaMobileFileName":"","mediaMobileUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_450,h_450,c_scale\u002Fv1734943170\u002Fbanner\u002Flower\u002Fdesktop\u002Fut777khw0ikrwgkioptd.jpg","startDate":"01\u002F01\u002F2020","tabTitle":"xmas","index":3},{"alt":"Fruit and Veg","appLinkUrl":"MW&category=100025&first=VEG760%2CVEG011%2CVEG001%2CVEG012%2CVEG815%2CVEG696%2CVEG753%2CVEG025%2CVEG476%2CVEG205%2CVEG007%2CVEG026%2CVEG605%2CVEG703%2CVEG017%2CVEG402%2CVEG490%2CVEG259%2CFRU010%2CVEG765%2CVEG743%2CVEG793%2CVEG024%2CFRU103%2CFRU194%2CVGT131%2CVGT132%2CVGT133%2C&page=0&productFeatures=Fresh&q=fresh&size=12","branch":null,"endDate":"01\u002F12\u002F2025","id":24,"linkUrl":"MW&category=100025&first=VEG760%2CVEG011%2CVEG001%2CVEG012%2CVEG815%2CVEG696%2CVEG753%2CVEG025%2CVEG476%2CVEG205%2CVEG007%2CVEG026%2CVEG605%2CVEG703%2CVEG017%2CVEG402%2CVEG490%2CVEG259%2CFRU010%2CVEG765%2CVEG743%2CVEG793%2CVEG024%2CFRU103%2CFRU194%2CVGT131%2CVGT132%2CVGT133%2C&page=0&productFeatures=Fresh&q=fresh&size=12","mediaDesktopUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_450,h_450,c_scale\u002Fv1734432671\u002Fbanner\u002Flower\u002Fdesktop\u002Flnhwbj2dhqhrjapnbs1w.jpg","mediaDesktopfileName":"","mediaMobileFileName":"","mediaMobileUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_450,h_450,c_scale\u002Fv1734432671\u002Fbanner\u002Flower\u002Fdesktop\u002Flnhwbj2dhqhrjapnbs1w.jpg","startDate":"01\u002F01\u002F2020","tabTitle":"Fruit and Veg","index":4}],{"alt":"Monthly Offer","appLinkUrl":"\u002Fcontent\u002Fmonthly-offers-Dec","branch":null,"endDate":"01\u002F12\u002F2025","id":3,"linkUrl":"\u002Fcontent\u002Fmonthly-offers-Dec","mediaDesktopUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_450,h_450,c_scale\u002Fv1734942906\u002Fbanner\u002Flower\u002Fdesktop\u002Fhnzvpzbpiuaqgkpwyvqm.jpg","mediaDesktopfileName":"","mediaMobileFileName":"","mediaMobileUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_450,h_450,c_scale\u002Fv1734942906\u002Fbanner\u002Flower\u002Fdesktop\u002Fhnzvpzbpiuaqgkpwyvqm.jpg","startDate":"01\u002F01\u002F2020","tabTitle":"Monthly Offer","index":2},{"alt":"Mix and Save","appLinkUrl":"\u002Fcontent\u002FMixandSave","branch":null,"endDate":"01\u002F12\u002F2025","id":4,"linkUrl":"\u002Fcontent\u002FMixandSave","mediaDesktopUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_450,h_450,c_scale\u002Fv1734943283\u002Fbanner\u002Flower\u002Fdesktop\u002Fq3uqydvuzsklnm1aegto.jpg","mediaDesktopfileName":"","mediaMobileFileName":"","mediaMobileUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_450,h_450,c_scale\u002Fv1734943283\u002Fbanner\u002Flower\u002Fdesktop\u002Fq3uqydvuzsklnm1aegto.jpg","startDate":"01\u002F01\u002F2020","tabTitle":"Mix and Save","index":3}]}},"errors":{"banners":false},"favourites":[],"fulfillmentDetails":null,"init":null,"isStaffAccount":false,"isUseDefaultPbb":true,"jjContent":null,"loading":{"searchResults":null,"productDetail":false,"updatingBasket":false,"addingToBasket":false,"loadMarketing":false,"updateMarketing":false,"offers":false,"orderHistory":false,"cancellingOrder":false,"recommended":false,"auth":true,"getNearestBranch":false,"banners":false},"lookup":null,"loginRedirect":null,"loginToken":null,"marketing":null,"modal":null,"nextRoute":null,"offers":null,"offersToday":null,"openingTimes":null,"order":null,"orderHistory":null,"page":null,"password":null,"paymentDetails":null,"pbbBankDetails":null,"prerender":null,"prevRoute":null,"previouslyPurchased":null,"productDetail":null,"profile":null,"promoTotal":null,"refreshToken":null,"regPasswordReset":null,"reloginAccount":null,"route":null,"recommendedItems":null,"searchResults":[],"searchSuggestions":[],"searchCategoryDescription":null,"settings":null,"shopBySectors":null,"shoppingListLookup":null,"shoppingLists":null,"slots":null,"status":null,"substitutes":null,"systemMessages":null,"vacancies":[],"upsellingItems":null,"isMobile":null}}
