Takeaway earns extra £55K in 15 weeks after going online
Updated: 23 February, 2024
Takeaway earns extra £55K in 15 weeks after going online
Updated: 23 February, 2024
Sarah Heward, Co-owner of The Real Food Café in Tyndrum says going online has yielded astounding facts for her business.
Based in the beautiful Scottish Highlands, the team were riding high pre-Covid – making profits, winning awards and on the brink of opening a new unit.
After the first lockdown, the Café was forced to close and re-opened with online ordering and cashless sales only.
To date, the cafe has only traded for 15 weeks out of the total year.
We took £435K in just 15 weeks
Despite the difficult journey, Sarah has discovered some remarkable facts that are shaping her future strategy.
To set the scene, in the 15 weeks opening from mid-July to the beginning of November the restaurant took £435K sales in total.
This was achieved with only 61% of normal customer numbers.
Sales were at 80%, compared with the same period last year.
Customers spent 30% more online
“The average value sales coming from an online order was 30% higher than traditional face-to-face sales,” said Sarah.
Put another way, without the benefit of the online ordering, we would have taken £55K less in the 15-week period.
“If you apply this hypothetically to our 2019 revenue, it would have given us an extra £190K profit,’ says Sarah.
The value of online retailing
This learning has been without a doubt the best thing to come out of the current crisis for the shop.
“Without the pandemic causing this economic and social shock, we may never have come to understand the value of online retailing or at least not for many years,” said Sarah.
Sarah is gearing up to launch a new flagship takeaway and delivery-only shop in Glasgow with a dark kitchen to fulfill online orders.
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earns extra £55K in 15 weeks after going online","slug":"takeaway-earns-extra-55k-in-15-weeks-after-going-online","content":"\u003Cdiv class=\"BlogPagestyle__MainTitle-sc-p8c0ar-5 bfXaHl\"\u003ETakeaway earns extra £55K in 15 weeks after going online\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogPagestyle__PostBar-sc-p8c0ar-11 dKTAOx\"\u003EUpdated: 23 February, 2024\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003ESarah Heward, Co-owner of The Real Food Café in Tyndrum says going online has yielded astounding facts for her business.\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EBased in the beautiful Scottish Highlands, the team were \u003C\u002Fspan\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003Eriding high\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E pre-Covid – making profits, winning awards and on the brink of opening a new unit. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EAfter the first lockdown, the Café was forced to close and re-opened with \u003C\u002Fspan\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003Eonline ordering\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E and cashless sales only. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003ETo date, the cafe has only traded for\u003C\u002Fspan\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003E 15 weeks\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E out of the total year. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bqfza-d\"\u003E\u003Cspan style=\"font-weight:700;text-align:AUTO\" class=\"BlogNodestyle__BlogHeading-sc-16ju1i0-5 dDuxee\"\u003EWe took £435K in just 15 weeks \u003C\u002Fspan\u003E\u003Cspan style=\"text-align:AUTO\" class=\"BlogNodestyle__BlogHeading-sc-16ju1i0-5 gcAUSC\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EDespite the difficult journey, Sarah has discovered some remarkable facts that are shaping her \u003C\u002Fspan\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003Efuture strategy.\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003ETo set the scene, in the 15 weeks opening from mid-July to the beginning of November the restaurant took \u003C\u002Fspan\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003E£435K sales\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E in total. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EThis was achieved with only \u003C\u002Fspan\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003E61% of normal\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E customer numbers. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003ESales were at 80%\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E, compared with the same period last year. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bqfza-d\"\u003E\u003Cspan style=\"font-weight:700;text-align:AUTO\" class=\"BlogNodestyle__BlogHeading-sc-16ju1i0-5 dDuxee\"\u003ECustomers spent 30% more online\u003C\u002Fspan\u003E\u003Cspan style=\"text-align:AUTO\" class=\"BlogNodestyle__BlogHeading-sc-16ju1i0-5 gcAUSC\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E“The average value sales coming from an online order was \u003C\u002Fspan\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003E30% higher\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E than traditional face-to-face sales,” said Sarah. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EPut another way, without the benefit of the online ordering, we would have taken \u003C\u002Fspan\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003E£55K less\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E in the 15-week period. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E“If you apply this hypothetically to our 2019 revenue, it would have given us an extra \u003C\u002Fspan\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003E£190K profit\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E,’ says Sarah. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bqfza-d\"\u003E\u003Cspan style=\"font-weight:700;text-align:AUTO\" class=\"BlogNodestyle__BlogHeading-sc-16ju1i0-5 dDuxee\"\u003EThe value of online retailing \u003C\u002Fspan\u003E\u003Cspan style=\"text-align:AUTO\" class=\"BlogNodestyle__BlogHeading-sc-16ju1i0-5 gcAUSC\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EThis learning has been without a doubt the best thing to come out of the current crisis for the shop. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E“Without the pandemic causing this economic and social shock, we may never have come to understand \u003C\u002Fspan\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003Ethe value of online retailing\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E or at least not for many years,” said Sarah. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-rw=\"empty-node\" class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003ESarah is gearing up to launch a new flagship takeaway and delivery-only shop in Glasgow with a dark kitchen to fulfill online orders.\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E#bitcoin #darkkitchen #WomeninFishandChips #JJFoodservice #TheRealFoodCafe #takeaway #SarahHeward #onlineordering #delivery #Glasgow #FOODit\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-rw=\"empty-node\" class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\"\u003E\u003C\u002Fdiv\u003E","isFeatured":false,"publishedAt":"2024-05-07T11:12:06.904Z","excerpt":null,"commentsEnabled":null,"wixCreatedAt":"2021-02-04T10:36:38.000Z","wixUpdatedAt":"2024-02-23T13:32:39.826Z","categories":{"data":[{"id":142,"attributes":{"createdAt":"2024-05-07T14:35:52.968Z","updatedAt":"2024-05-07T14:44:45.818Z","name":"Company News","slug":"company-news","description":null,"categoryId":"e9c5291a-6f74-4a02-ba91-5b8a23b9271f"}},{"id":143,"attributes":{"createdAt":"2024-05-07T14:35:52.973Z","updatedAt":"2024-05-07T14:44:46.098Z","name":"How-to 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