“Pandemic Has Thrown us into Accelerated Modernisation,” says Wetherby Whaler Boss
Updated: 23 February, 2024
“Pandemic Has Thrown us into Accelerated Modernisation,” says Wetherby Whaler Boss
Updated: 23 February, 2024
Director of the successful fish and chip chain, The Wetherby Whaler, says that the pandemic has pushed the industry into ‘accelerated modernisation.’
Speaking to Women in Fish and Chips, Caroline Murphy, Director of the Group said, “Online ordering has been a revelation in my business.”
Watch how the pandemic has transformed a leading UK fish and chip shop
The group re-opened all six of its Yorkshire-based sites for cashless takeaway only, within six weeks of lockdown being imposed.
“It became apparent that we’d need to manage the amount of people that came to the sites – the only way to do that was with click & collect,” she said. “We were so traditional before.”
The Group were fortunate to have their recently refurbished Wakefield drive-through open quickly too, where customers place their order at the first window, pay cashless at the second and collect it at the third. “The whole process taking just four minutes,” said Caroline.
“We are serving customers faster than ever before either via click & collect or our drive through. The pandemic has accelerated the rate of modernisation in our industry, and we will not be turning back,” she added.
“The staff have been brilliant, adapting to change well during a very difficult and challenging time.”
The Wetherby Whaler has six restaurants and takeaways in Yorkshire and has grown steadily into a well-known brand in the area.
The WiFC video blog series was set up to help fish and chip shops share experiences and best practice during the lockdown.
WIFC is a free event organised by JJ Foodservice for female fish and chip shop owners and aspiring managers. JJ Foodservice is a food and drink wholesaler delivering key grocery essentials including big brands to the general public and businesses across 11 UK branches. Orders can be placed online via the JJ website or App for collection or delivery. A new same day delivery service is available for people in London. www.jjfoodservice.com.
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Has Thrown us into Accelerated Modernisation,” says Wetherby Whaler Boss","slug":"pandemic-has-thrown-us-into-accelerated-modernisation-says-wetherby-whaler-boss","content":"\u003Cdiv class=\"BlogPagestyle__MainTitle-sc-p8c0ar-5 bfXaHl\"\u003E“Pandemic Has Thrown us into Accelerated Modernisation,” says Wetherby Whaler Boss\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogPagestyle__PostBar-sc-p8c0ar-11 dKTAOx\"\u003EUpdated: 23 February, 2024\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003EDirector of the successful fish and chip chain, The Wetherby Whaler, says that the pandemic has pushed the industry into ‘accelerated modernisation.’ \u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003ESpeaking to \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fjjfoodservice.typeform.com\u002Fto\u002FWKsbuQ\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003EWomen in Fish and Chips\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E, Caroline Murphy, Director of the Group said, “Online ordering has been a revelation in my business.” \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-rw=\"empty-node\" class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__HTMLWrapper-sc-16ju1i0-15 cYYWaU\"\u003E\u003Ciframe title=\"Navigating the Lockdown - Interview with CAROLINE MURPHY - Wetherby Whaler\" width=\"740\" height=\"416\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FQSfGE4KSYFs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003E\u003C\u002Fiframe\u003E\u003C\u002Fdiv\u003E\u003Cdiv style=\"text-align:CENTER\" class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 fBSJmF\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EWatch how the pandemic has transformed a leading UK fish and chip shop \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv style=\"text-align:CENTER\" class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 fBSJmF\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EThe group re-opened all six of its Yorkshire-based sites for\u003C\u002Fspan\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003E cashless takeaway\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E only, within six weeks of lockdown being imposed. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E“It became apparent that we’d need to manage the amount of people that came to the sites – the only way to do that was with \u003C\u002Fspan\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003Eclick & collect,\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E” she said. “We were so traditional before.” \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__BlogImageWrapper-sc-16ju1i0-6 iIsBHP\"\u003E\u003Cimg height=\"681px\" width=\"1024px\" src=\"\u002Fuploads\u002F85a259_ae76b7d790c2458988a8def9aca4fb53_mv2_dadfe3a643.jpg\" alt=\"\" class=\"BlogNodestyle__BlogImageBlock-sc-16ju1i0-7 glUFJC\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv style=\"text-align:CENTER\" class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 fBSJmF\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003ECaroline (pictured left) at the inaugural \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fyoutu.be\u002FQSfGE4KSYFs\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003EWomen in Fish and Chips\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E conference \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv style=\"text-align:CENTER\" class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 fBSJmF\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EThe Group were fortunate to have their recently refurbished Wakefield drive-through open quickly too, where customers place their order at the first window, pay cashless at the second and collect it at the third. “The whole process taking just \u003C\u002Fspan\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003Efour minutes\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E,” said Caroline. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Ca href=\"https:\u002F\u002Fwww.foodit.com\u002Fcontact\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003EGet Your Own Online Ordering Website with FOODit by JJ\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E“We are serving customers faster than ever before either via click & collect or our drive through. The pandemic has \u003C\u002Fspan\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003Eaccelerated the rate of modernisation \u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003Ein our industry, and we will not be turning back,” she added. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E“The staff have been brilliant, adapting to change well during a very difficult and challenging time.” \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EThe Wetherby Whaler has six restaurants and takeaways in Yorkshire and has grown steadily into a well-known brand in the area. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EThe WiFC video blog series was set up to help fish and chip shops \u003C\u002Fspan\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003Eshare experiences and best practice\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E during the lockdown. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan style=\"font-weight:700\" class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003EAbout \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fjjfoodservice.typeform.com\u002Fto\u002FWKsbuQ\" style=\"font-weight:700\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 jsFWWF\"\u003EWomen in Fish and Chips\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EWIFC is a free event organised by JJ Foodservice for female fish and chip shop owners and aspiring managers. JJ Foodservice is a food and drink wholesaler delivering key grocery essentials including big brands to the general public and businesses across 11 UK branches. Orders can be placed online via the JJ website or App for collection or delivery. A new same day delivery service is available for people in London. \u003C\u002Fspan\u003E\u003Ca href=\"https:\u002F\u002Fukc-word-edit.officeapps.live.com\u002Fwe\u002Fwww.jjfoodservice.com\" target=\"_BLANK\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003Ewww.jjfoodservice.com\u003C\u002Fa\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E. \u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Ca href=\"https:\u002F\u002Fwww.jjfoodservice.com\u002Fbrochures\" target=\"_TOP\" class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 cpmxvJ\"\u003EDownload the NEW fish and chip brochure here.\u003C\u002Fa\u003E\u003C\u002Fdiv\u003E\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E#WomeninFishandChips #JJFoodservice #fishandchips #WetherbyWhaler #COVID19 #onlineordering #CarolineMurphy\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-rw=\"empty-node\" class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\"\u003E\u003C\u002Fdiv\u003E","isFeatured":false,"publishedAt":"2024-05-07T11:16:50.694Z","excerpt":null,"commentsEnabled":null,"wixCreatedAt":"2020-06-19T08:47:07.000Z","wixUpdatedAt":"2024-02-23T14:08:15.885Z","categories":{"data":[{"id":144,"attributes":{"createdAt":"2024-05-07T14:35:52.979Z","updatedAt":"2024-05-07T14:44:46.442Z","name":"Spotlights","slug":"spotlight","description":null,"categoryId":"576856fb-89e9-4063-84ca-47c97836d74f"}},{"id":142,"attributes":{"createdAt":"2024-05-07T14:35:52.968Z","updatedAt":"2024-05-07T14:44:45.818Z","name":"Company 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