Our New Mission, Vision and Values
Updated: 26 March, 2024
We're excited to share with you our new company mission, vision, and values which helps to cement our commitment to offering our customers quality ingredients in a sustainable way.
 
 
The story so far…
 
JJ started out 35-years ago supplying the fast-food sector, but over the years our exceptional quality and service levels have attracted a wide range of business types. Today, JJ is fully equipped to support every food sector, from restaurants and pubs to hotels and schools.
 
 
 
Making a Positive Impact
 
To reflect our evolving purpose, we've introduced a new mission statement: to make it easy for everyone to enjoy chef-quality ingredients. ‘Everyone’ refers to our Key Sectors and ‘Ingredients’ refer to both food and non-food, reflecting our diverse range.
 
Our new vision is to become a leading sustainable foodservice supplier, making a positive impact on people, communities, and the environment.
 
Last year, we launched our Planet Plan to showcase the great work happening across the business. We have even more plans in place to boost our social value and engagement with local communities.
 
Our New Values
 
 
Our new JJ Family values are our guiding principles. They are the cornerstone for how we communicate with our customers, suppliers, and each other.
 
Visit our new Vision, Mission and Values page.