Expanding in the Asian Restaurant Market with a 78% Sales Surge
Updated: 24 March, 2025
Over the past year, we’ve seen incredible growth in the Asian restaurant sector, with sales to Thai, Korean, and Japanese restaurants surging by 78%. Business accounts in this category have also risen by 28%, reinforcing our role as a key supplier in the market.
We recognised a strong opportunity in this space and took action. Expanding our World Food Asia range has helped our existing customers diversify their menus while attracting a wave of new businesses. The result? Higher basket spend and a significant increase in new accounts.
To support this growing demand, we acquired specialist ethnic food wholesaler Gateland Supplies last year, adding hundreds of authentic products to our offer. This, along with a 17% expansion in our overall range, ensures we’re continuously evolving to meet the changing needs of UK restaurants.
The UK hospitality sector has faced its share of challenges, from rising costs to inflationary pressures. But our focus on exceptional service, high-quality products, and innovation keeps us moving forward. For restaurant brands looking to thrive, we’re here to help you succeed.
Pictured: Restaurants like Kome, a Korean-Japanese concept, featuring our Rice Majestic on their menus.
Spice up your menu with four mouthwatering curry recipes using premium ingredients like lamb shoulder, black tiger king prawns, chicken breast, and fresh MSC cod loin. Each dish blends traditional curry flavours with a modern Asian fusion twist, perfect for chefs and keen home cooks looking to add something new to menus!
JJ Foodservice is teaming up with Thai celebrity chef and former MasterChef quarterfinalist Yui Miles to promote its new World Food Asia range to restaurants. After acquiring ethnic wholesaler Gatelands Supplies, JJ Foodservice now offers hundreds of new Asian products and exclusive coconut milk and rice brands.
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in the Asian Restaurant Market with a 78% Sales Surge","slug":"blog-asian-restaurant-market-growth-jj-foodservice","content":"\u003Cp\u003E\u003Cstrong\u003EOver the past year, we’ve seen incredible growth in the Asian restaurant sector, with sales to Thai, Korean, and Japanese restaurants surging by 78%. Business accounts in this category have also risen by 28%, reinforcing our role as a key supplier in the market.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWe recognised a strong opportunity in this space and took action. Expanding our World Food Asia range has helped our existing customers diversify their menus while attracting a wave of new businesses. The result? Higher basket spend and a significant increase in new accounts.\u003C\u002Fp\u003E\n\u003Cp\u003ETo support this growing demand, we acquired specialist ethnic food wholesaler Gateland Supplies last year, adding hundreds of authentic products to our offer. This, along with a 17% expansion in our overall range, ensures we’re continuously evolving to meet the changing needs of UK restaurants.\u003C\u002Fp\u003E\n\u003Cp\u003EThe UK hospitality sector has faced its share of challenges, from rising costs to inflationary pressures. But our focus on exceptional service, high-quality products, and innovation keeps us moving forward. For restaurant brands looking to thrive, we’re here to help you succeed.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003E\u003Csmall\u003EPictured: Restaurants like Kome, a Korean-Japanese concept, featuring our Rice Majestic on their menus.\u003C\u002Fsmall\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EFor more information, contact Elit Rowland, Head of Communications: \u003Ca href=\"mailto:elit.rowland@jjfoodservice.com\"\u003Eelit.rowland@jjfoodservice.com\u003C\u002Fa\u003E \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cimg src=\"https:\u002F\u002Fcms2.jjfoodservice.com\u002Fuploads\u002FJJ_Rice_Majestic_Sushi_Kome_489542644c.jpg\" alt=\"JJ Rice Majestic Sushi Kome.jpg\" width=\"314\" height=\"556\"\u003E \u003Cimg src=\"https:\u002F\u002Fcms2.jjfoodservice.com\u002Fuploads\u002FJJ_Rice_Majestic_at_Kome_with_Chicken_8312e1921d.jpg\" alt=\"JJ Rice Majestic at Kome with Chicken.jpg\" width=\"312\" height=\"561\"\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cimg src=\"https:\u002F\u002Fcms2.jjfoodservice.com\u002Fuploads\u002FZhiguang_Liu_Kome_Sushi_Rice_cf4c04b037.jpg\" alt=\"Zhiguang Liu Kome Sushi Rice.jpg\" width=\"645\" height=\"852\"\u003E\u003C\u002Fp\u003E","isFeatured":false,"publishedAt":"2025-03-24T14:25:09.084Z","excerpt":"Over the past year, we’ve seen incredible growth in the Asian restaurant sector, with sales to Thai, Korean, and Japanese restaurants surging by 78%. Business accounts in this category have also risen by 28%, reinforcing our role as a key supplier in the market.","commentsEnabled":null,"wixCreatedAt":null,"wixUpdatedAt":null,"categories":{"data":[{"id":142,"attributes":{"createdAt":"2024-05-07T14:35:52.968Z","updatedAt":"2024-05-07T14:44:45.818Z","name":"Company 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Bolsters Asian Strategy with Gatelands Acquisition","slug":"jj-bolsters-asian-strategy-with-gatelands-acquisition","content":"\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hpfHJH\"\u003EAs part of expansion plans to supply top-quality Asian restaurants, JJ Foodservice has officially acquired London wholesaler Gatelands Supplies Ltd.\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\" data-rw=\"empty-node\"\u003E \u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__BlogImageWrapper-sc-16ju1i0-6 iIsBHP\"\u003E\u003Cimg class=\"BlogNodestyle__BlogImageBlock-sc-16ju1i0-7 iVDiza\" src=\"https:\u002F\u002Fstatic.wixstatic.com\u002Fmedia\u002F29f05a_9f51cfe698904932ab4eb082afd97f8c~mv2.jpg\u002Fv1\u002Ffill\u002Fw_2835,h_2126,al_c,q_85,usm_0.66_1.00_0.01,enc_auto\u002F29f05a_9f51cfe698904932ab4eb082afd97f8c~mv2.jpg\" alt=\"The purchase expands JJ Foodservice's offering by over 300 Asian products, including exclusive items like Thai Food King Coconut Milk and Thai Majestic Jasmine Rice.\" width=\"2835px\" height=\"2126px\"\u003E\u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\" data-rw=\"empty-node\"\u003E \u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EWith over two decades of expertise in importing authentic \u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003EThai, Chinese, and Japanese \u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003Egoods, Gatelands brings a highly skilled team dedicated to support the Asian hospitality sector into JJ.\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\" data-rw=\"empty-node\"\u003E \u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EChief Sales Officer for JJ Foodservice, \u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003EBaris Kacar\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E, said, “By combining Gatelands' expertise with our distribution network, we're reinforcing our commitment to support the Asian restaurant sector.”\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\" data-rw=\"empty-node\"\u003E \u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bqfza-d\"\u003E\u003Cspan class=\"BlogNodestyle__BlogHeading-sc-16ju1i0-5 gcAUSC\"\u003EIncreasing range and service with Gatelands expertise\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\" data-rw=\"empty-node\"\u003E \u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EDirector of Gatelands Supplies, \u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003EChristopher Christophi\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E, said, “With over 35 years of experience in the hospitality sector, JJ Foodservice stands as a prominent industry leader. Strategically situated across 12 locations, its expanded infrastructure means our customers will benefit from local collection, fast deliveries, and an extensive product range\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E.”\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\" data-rw=\"empty-node\"\u003E \u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__BlogImageWrapper-sc-16ju1i0-6 iIsBHP\"\u003E\u003Cimg class=\"BlogNodestyle__BlogImageBlock-sc-16ju1i0-7 dyQpBq\" src=\"https:\u002F\u002Fstatic.wixstatic.com\u002Fmedia\u002F29f05a_0fec6a774bb3451c82310f87c72d88a4~mv2.jpg\u002Fv1\u002Ffill\u002Fw_5560,h_4016,al_c,q_85,usm_0.66_1.00_0.01,enc_auto\u002F29f05a_0fec6a774bb3451c82310f87c72d88a4~mv2.jpg\" alt=\"c\" width=\"5560px\" height=\"4016px\"\u003E\u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\" data-rw=\"empty-node\"\u003E \u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EThe acquisition is effective immediately with the Gatelands team joining the Enfield Branch.\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\" data-rw=\"empty-node\"\u003E \u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EThe purchase expands JJ Foodservice's offering by \u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003Eover 300 Asian products\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E, including Japanese egg plant, banana leaves, gyoza, ramen and exclusive items like Thai Food King Coconut Milk and Thai Majestic Jasmine Rice.\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\" data-rw=\"empty-node\"\u003E \u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003EThe acquisition aligns with JJ Foodservice's commitment to expand its offerings to key segments within the hospitality industry.\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\" data-rw=\"empty-node\"\u003E \u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bBQMzu\"\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E\"We're dedicated to \u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 dtRnVP\"\u003Econtinually growing\u003C\u002Fspan\u003E\u003Cspan class=\"BlogNodestyle__BlogText-sc-16ju1i0-0 hqQYVH\"\u003E our product range and increasing our knowledge and expertise through strategic acquisitions,\" said Baris.\"We welcome any interested parties to reach out and explore potential collaborations,\" he added.\u003C\u002Fspan\u003E\u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__LineBreak-sc-16ju1i0-14 klJnzw\" data-rw=\"empty-node\"\u003E \u003C\u002Fdiv\u003E\n\u003Cdiv class=\"BlogNodestyle__ParagraphWrapper-sc-16ju1i0-1 bqfza-d\"\u003E\u003Ca class=\"BlogNodestyle__BlogLink-sc-16ju1i0-2 kDmgUu\" href=\"https:\u002F\u002Fwww.jjfoodservice.com\u002Fcontent\u002Fworld-foods-asia\" target=\"_BLANK\"\u003EVisit our World Foods Asia page.\u003C\u002Fa\u003E\u003C\u002Fdiv\u003E","isFeatured":false,"publishedAt":"2024-06-14T11:48:27.351Z","excerpt":null,"commentsEnabled":null,"wixCreatedAt":"2024-04-16T15:55:57.658Z","wixUpdatedAt":"2024-04-19T06:41:20.751Z"}},{"id":2837,"attributes":{"createdAt":"2024-10-08T12:44:30.811Z","updatedAt":"2024-10-09T08:24:01.469Z","title":"Four Fantastic Asian Fusion Curry Ideas ","slug":"Asian-Fusion-Curry-Week-Ideas-for-National-Curry-Week","content":"\u003Cp style=\"text-align: center;\"\u003E\u003Cstrong\u003ESpice up your menu with four mouthwatering curry recipes using premium ingredients like lamb shoulder, black tiger king prawns, chicken breast, and fresh MSC cod loin. Each dish blends traditional curry flavours with a modern Asian fusion twist, perfect for chefs and keen home cooks looking to add something new to menus! \u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Ch2 style=\"text-align: center;\"\u003ELamb Rogan Josh with Holy Basil Twist \u003C\u002Fh2\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca href=\"https:\u002F\u002Fgo.jjfoodservice.com\u002FFantasticCurryIdeas\"\u003E\u003Cimg src=\"https:\u002F\u002Fcms2.jjfoodservice.com\u002Fuploads\u002FA_vibrant_dish_of_Lamb_Curry_with_a_Thai_twist_showcasing_tender_pieces_of_lamb_in_a_rich_aromatic_yellow_curry_sauce_garnished_with_fresh_Thai_bas_1207093dec.webp\" alt=\"\" width=\"353\" height=\"353\"\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003ECreate a rich and tender lamb rogan josh using premium lamb shoulder, simmered slowly with rogan josh sauce. For a fusion twist, add a touch of Thai Red Curry paste, lemongrass for an extra citrusy zing, while holy basil leaves bring fresh, aromatic notes to the dish. Serve with Thai Majestic rice or basmati, and naan. The blend of Kashmiri spices with Thai aromatics makes this a standout dish for those who love bold flavours.\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E \u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E \u003Ca class=\"jjLinkButton sage-gray\" href=\"https:\u002F\u002Fgo.jjfoodservice.com\u002FFantasticCurryIdeas\"\u003EShop Curry Essentials\u003C\u002Fa\u003E \u003C\u002Fp\u003E\n\u003Ch2 style=\"text-align: center;\"\u003E\u003Cbr\u003EBlack Tiger Stir-Fry with Mango Salsa\u003C\u002Fh2\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca href=\"https:\u002F\u002Fgo.jjfoodservice.com\u002FFantasticCurryIdeas\"\u003E\u003Cimg src=\"https:\u002F\u002Fcms2.jjfoodservice.com\u002Fuploads\u002Fgrilled_tiger_prawns_2023_11_27_05_29_32_utc_92a4da68c1.jpg\" alt=\"\" width=\"365\" height=\"243\"\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003ESauté stunning Black Tiger King Prawns in sesame oil with garlic, ginger, and chilli peppers. Add a splash of soy sauce and lime juice for depth. We recommend our premium, raw, shell on, easy-peeled, \u003Ca href=\"https:\u002F\u002Fwww.jjfoodservice.com\u002Fproduct\u002FLondon-Sidcup\u002FFIS566\u002F\"\u003Eking prawns\u003C\u002Fa\u003E – from just £4.99 for 8-12 prawns. Top with a fresh mango salsa (mango, red onion, cilantro) for a sweet and zesty finish. Serve over Thai Majestic Jasmine rice for a delightful dry curry meal!\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Cem\u003ETop Tip: Whip up a fast sauce with our Mae Ploy Curry Pastes – we have a wide range to help you prepare a curry in a hurry! Serve on the side for those who like a dry curry and dip. \u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E \u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E \u003Ca class=\"jjLinkButton copper-orange\" href=\"https:\u002F\u002Fgo.jjfoodservice.com\u002FFantasticCurryIdeas\"\u003EShop Curry Essentials\u003C\u002Fa\u003E \u003C\u002Fp\u003E\n\u003Ch2 style=\"text-align: center;\"\u003E\u003Cbr\u003ETikka Masala with Korean Gochujang \u003C\u002Fh2\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca href=\"https:\u002F\u002Fgo.jjfoodservice.com\u002FFantasticCurryIdeas\"\u003E\u003Cimg src=\"https:\u002F\u002Fcms2.jjfoodservice.com\u002Fuploads\u002Fkenyan_foods_cuisines_drinks_beverages_meals_dishe_2024_07_08_21_00_17_utc_608ce1724b.jpg\" alt=\"chicken tikka massala with naan \" width=\"362\" height=\"241\"\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003ENo curry line-up is complete without a chicken tikka masala. Start by marinating fresh chicken breast fillets in a blend of Tandoori masala paste and Greek yogurt. For a fusion kick, mix in a spoonful of \u003Ca href=\"https:\u002F\u002Fwww.jjfoodservice.com\u002Fsearch?b=SD-MW&page=0&q=Sun%20Hee%20Gochujang%20Paste&size=12&sortType=search\"\u003EKorean Sun Hee Gochujang\u003C\u002Fa\u003E paste, which adds a spicy-sweet depth to the chicken. \u003Cbr\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca href=\"https:\u002F\u002Fgo.jjfoodservice.com\u002FFantasticCurryIdeas\"\u003E\u003Cimg src=\"https:\u002F\u002Fcms2.jjfoodservice.com\u002Fuploads\u002Fkimchi_cabbage_in_a_wooden_plate_with_chopsticks_f_2023_11_27_05_09_51_utc_7b0cebd855.JPG\" alt=\"Korean Kimchi\" width=\"388\" height=\"258\"\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003ECook it in your favourite rich Masala Sauce, using our chef-quality coconut milk, incorporating a little kimchi for tang and crunch. Serve alongside pilau rice and a side of garlic naan. The gochujang brings a smoky heat, while the kimchi adds a pleasant contrast in texture.\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Cem\u003ETop tip: Use chef-quality coconut milk for a luxurious creamy curry. We recommend Aroy-D or Thai Food King. \u003Cbr\u003E\u003Cbr\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E \u003Ca class=\"jjLinkButton burnt-sienna\" href=\"https:\u002F\u002Fgo.jjfoodservice.com\u002FFantasticCurryIdeas\"\u003EShop Curry Essentials\u003C\u002Fa\u003E \u003C\u002Fp\u003E\n\u003Ch2 style=\"text-align: center;\"\u003E \u003C\u002Fh2\u003E\n\u003Ch2 style=\"text-align: center;\"\u003ECod Loin with Sunshine Curry Sauce\u003C\u002Fh2\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Ca href=\"https:\u002F\u002Fgo.jjfoodservice.com\u002FFantasticCurryIdeas\"\u003E\u003Cimg src=\"https:\u002F\u002Fcms2.jjfoodservice.com\u002Fuploads\u002Findian_food_traditional_kerala_fish_curry_with_na_2023_11_27_05_34_49_utc_4e7756ffd8.jpg\" alt=\"Yellow Cod Loin Curry\" width=\"357\" height=\"381\"\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003EFor this flavourful dish, start by searing cod loins in a hot pan until golden brown. Remove and set aside. In the same pan, add coconut milk and two tablespoons of yellow curry paste, simmering until well combined. Return the cod to the pan, cover, and cook until the fish is tender and flaky, about 6-8 minutes. You can also add spinach or \u003Ca href=\"https:\u002F\u002Fwww.jjfoodservice.com\u002Fsearch?q=pak%20choi&b=SD-MW&size=12&sortType=search\"\u003EPak Choi\u003C\u002Fa\u003E for a nutritious and delicious vegetable crunch. \u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003EServe the cod garnished with lime wedges, green and red chillis for a bright finish. \u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Cbr\u003E \u003Ca class=\"jjLinkButton olive-green\" href=\"https:\u002F\u002Fgo.jjfoodservice.com\u002FFantasticCurryIdeas\"\u003EShop Curry Essentials\u003C\u002Fa\u003E \u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Cbr\u003E\u003Ca href=\"https:\u002F\u002Fgo.jjfoodservice.com\u002FFantasticCurryIdeas\"\u003E\u003Cimg src=\"https:\u002F\u002Fcms2.jjfoodservice.com\u002Fuploads\u002FScreenshot_2024_10_08_at_15_19_17_8dd20a756d.png\" alt=\"\" width=\"338\" height=\"379\"\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: center;\"\u003E\u003Csmall\u003ENote: These ideas have been prepared by our JJ Foodies; enthusiastic team members who love cooking at home. We are not professional chefs but enjoy sharing new ideas. Happy cooking! 🌶️🍛\u003C\u002Fsmall\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E","isFeatured":false,"publishedAt":"2024-10-08T14:38:48.439Z","excerpt":"Spice up your menu with four mouthwatering curry recipes using premium ingredients like lamb shoulder, black tiger king prawns, chicken breast, and fresh MSC cod loin. Each dish blends traditional curry flavours with a modern Asian fusion twist, perfect for chefs and keen home cooks looking to add something new to menus! ","commentsEnabled":null,"wixCreatedAt":null,"wixUpdatedAt":null}},{"id":2828,"attributes":{"createdAt":"2024-08-19T11:32:10.140Z","updatedAt":"2024-08-19T11:40:38.385Z","title":"JJ Collaborates with Celebrity Chef to Promote New Thai Range","slug":"blog-post-Yui-Miles-collaboration","content":"\u003Cp\u003E\u003Cstrong\u003EJJ Foodservice is teaming up with Thai celebrity chef and former MasterChef quarterfinalist Yui Miles to promote its new World Food Asia range to restaurants.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EAfter acquiring ethnic wholesaler Gatelands Supplies, JJ Foodservice now offers hundreds of new Asian products and exclusive \u003Cstrong\u003Ecoconut milk\u003C\u002Fstrong\u003E and rice brands. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cimg src=\"https:\u002F\u002Fcms2.jjfoodservice.com\u002Fuploads\u002FYui_Miles_Image_1_35d4148681.jpg\" alt=\"\"\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EYui Miles\u003C\u002Fstrong\u003E, renowned for her authentic Thai cuisine and as a MasterChef UK finalist, will highlight these products through cooking demonstrations on Instagram, Facebook, and TikTok. She will share a new dish each week for ten weeks, featuring her favourite JJ Foodservice products.\u003C\u002Fp\u003E\n\u003Cp\u003E“I’m excited to partner with JJ Foodservice to bring the vibrant flavours of Thailand to a wider audience,” said Yui Miles. “These products are perfect for creating authentic Thai dishes that are both delicious and easy to prepare.”\u003C\u002Fp\u003E\n\u003Ch2\u003EWatch Yui’s Cooking Videos \u003C\u002Fh2\u003E\n\u003Cp\u003EWatch Yui’s popular \u003Ca href=\"https:\u002F\u002Fyoutu.be\u002FoEIi-IT38BA?si=zUFmJ6bo8kMrne5P\"\u003EPad Thai\u003C\u002Fa\u003E, \u003Ca title=\"Yui Miles Thai Green Curry\" href=\"https:\u002F\u002Fyoutu.be\u002Fx3dvP2OEt7E?si=HPkcbm-nFFYpfgWz\" target=\"_blank\" rel=\"noopener\"\u003EGreen Curry\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fyoutu.be\u002FwVPwZqaApTQ?si=JtOcZOUfEcmT07y-\"\u003EPad Cha Scallops\u003C\u002Fa\u003E videos and follow JJ Foodservice on \u003Ca href=\"https:\u002F\u002Flinktr.ee\u002FJJFoodserviceSocials\"\u003EInstagram, TikTok\u003C\u002Fa\u003E or \u003Ca href=\"https:\u002F\u002Flinktr.ee\u002FJJFoodserviceSocials\"\u003EFacebook \u003C\u002Fa\u003Eto enjoy a new dish from Yui Miles every week. \u003Cbr\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ciframe src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FoEIi-IT38BA?si=FvdOl29pOd8F69ZD\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"\u003E\u003C\u002Fiframe\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr\u003EThai restaurants not currently working with JJ Foodservice can enter a \u003Cstrong\u003Efree prize draw\u003C\u002Fstrong\u003E for a chance to win a £200 bundle from Yui’s Favourite Shopping List.\u003C\u002Fp\u003E\n\u003Ch3\u003E\u003Ca href=\"https:\u002F\u002Fgo.jjfoodservice.com\u002F3W1a51E\"\u003EVisit Yui's Shopping List Here. \u003C\u002Fa\u003E\u003C\u002Fh3\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E","isFeatured":false,"publishedAt":"2024-08-19T11:40:38.339Z","excerpt":"JJ Foodservice is teaming up with Thai celebrity chef and former MasterChef quarterfinalist Yui Miles to promote its new World Food Asia range to restaurants. After acquiring ethnic wholesaler Gatelands Supplies, JJ Foodservice now offers hundreds of new Asian products and exclusive coconut milk and rice brands. ","commentsEnabled":null,"wixCreatedAt":null,"wixUpdatedAt":null}}]},"comments":{"data":[]},"createdBy":{"id":2,"name":"Elit Rowland "},"updatedBy":{"id":2,"name":"Elit Rowland "}}},"blogPosts":null,"blogPostsSearch":null,"branch":"EN-MW","branchList":null,"branchLocator":null,"brochures":[],"checkout":null,"cleanMode":false,"driverInstruction":"","cms":{"banners":{"topBanners":[{"index":0,"alt":"World Foods - Asia","appLinkUrl":"","branch":null,"endDate":"17\u002F12\u002F2025","id":0,"linkUrl":"\u002Fsearch?adTitle=Mix%20%26%20Save%20-%20World%20Food%20-%20Asia&q=SAU354%2CSAU855%2CSAU359%2CSAU437%2CDUK032%2CDUK018%2CDUK001%2CDUK029%2CDUK002%2CCHI766%2CFIS360%2CFSH271%2CFSH272%2CFSH184%2CPOR077%2CPOR078%2CMIS285%2CMIS288%2CMIS270%2CMIS284%2CMIS283%2CRIC108%2CRIC096%2CRIC102%2CPST092%2CPST093%2CPST206%2CPST207%2CPST193%2CPST144%2CPST195%2CVEG647%2CVEG648%2CSPI733%2CPOT101%2CDRK931%2CDRK865%2CDRK812&first=SAU354%2CSAU855%2CSAU359%2CSAU437%2CDUK032%2CDUK018%2CDUK001%2CDUK029%2CDUK002%2CCHI766%2CFIS360%2CFSH271%2CFSH272%2CFSH184%2CPOR077%2CPOR078%2CMIS285%2CMIS288%2CMIS270%2CMIS284%2CMIS283%2CRIC108%2CRIC096%2CRIC102%2CPST092%2CPST093%2CPST206%2CPST207%2CPST193%2CPST144%2CPST195%2CVEG647%2CVEG648%2CSPI733%2CPOT101%2CDRK931%2CDRK865%2CDRK812&size=12&utm_campaign=mix-%26-save---world-food---asia&utm_medium=website&utm_source=banner","mediaDesktopUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fw_1000,h_380,c_scale\u002Fv1739449025\u002Fbanner\u002Ftop\u002Fdesktop\u002Fhrz9miig0zn8us6npnu7.jpg","mediaDesktopfileName":"","mediaMobileFileName":"","mediaMobileUrl":"https:\u002F\u002Fjjimages.global.ssl.fastly.net\u002Fjjfoodservice\u002Fimage\u002Fupload\u002Fv1739448954\u002Fbanner\u002Ftop\u002Fmobile\u002Fk2uwv4bgjidlexuqg6m6.jpg","startDate":"01\u002F01\u002F2020","tabTitle":"World 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